Email Marketing for your MSP - is it worth the hassle?

Are you an IT business owner or managed service provider? Have you attempted email marketing in the past or thinking of starting? For over a year now I've been questioning the relevancy of email marketing in today's world. We are bombarded with emails every day, all day. In fact 90% of the emails I personally receive I never even open. So why should I bother with email marketing? Surely my clients and prospects are doing the same? Rob & Kennedy are thee email marketing superheroes https://www.itrockstars.net/email I speak to them in this interview where they convince me not to give up on email. Enjoy!