Episode Transcript
Okay, so in this first class we're gonna be covering SEO optimization. So one of the best things you can do for your website is localize the content within it. So it's talking about your local area is gonna come up in the search more often, and people looking for things like IT support or IT services in your local area.
You're gonna find that if you mention where you're located in your content, your blogs. , you're just gonna get found more often in the search. So this is gonna increase your website traffic. So I'm gonna show you how to local. Your content for your website, and then I'm gonna show you some of the things that you can be doing with Metatag descriptions.
So that's in, SEO speak. Basically behind the scenes there's this description that tells Google and Bing and what other search engines, what your page is about. While you can get chat G P T to actually write the method descriptions for you. And the tagging. So I'm gonna show you that just now. And I'm gonna use some of the content here that we released to our members of it Rock stars every single month.
At the time I'm recording, I've got an article here that I'm just gonna download and I'm gonna take it. Let me see here. So this article is talking about how to use chat g p t securely in your business. So one of the. Things that a few of our clients or members of IT rock stars have mentioned is they're worried about the intellectual property, the intellectual data that's going into the tools.
So you've got employees working around the organization and they're potentially using chat G P T, and they're copying pacing stuff from, SharePoint into it to make it look better or compare it to something else. But what they might be doing in essence, is actually copying and pasting. Private intellectual property data or sensitive data.
So you need to have a bit of a policy actually around how the tool's used in a business. So this piece of content here, it's our blog post basically about how to use the tools securely and with a little bit compliance wrapped around it. So I'm literally gonna take the. About 600 words. We usually use five or 600 word articles, and as I say, we do four of them every month here at it.
Rock stars for our members. So I'm gonna take the content itself and I'm gonna ask chat, G p t. Hey I've got this content, but I want to localize it from my local area.
Now, I'm, I live in a place called Huntley in Aberdeenshire, Scotland. It's in the very, far northeast of Scotland, but the biggest city next to me is Aberdeen. It's the oil capital of Europe, oil and gas capital of Europe. And when I did have my own msp, that was where I operated. So for the, this example, I'm gonna give you, this is where I'm located Aberdeen, Scotland, and I'm gonna localize the content for Aberdeen, Scotland.
If you don't operate in a sort of local area, or if you're trying to scale into a certain vertical, you can also use the same application here, but for the actual vertical that you're talking about, and I'll show you that a little bit later. I'm gonna ask, Hey, can you rewrite. This blog post and localize it for Aberdeen, Scotland.
Here we go. And what you can see here is it's now actually putting the keyword Aberdeen, Scotland, into the sentence where it's actually, if you read the actual article itself, it makes sense where it's been put in. So that's the first pass of localizing the content. Okay. If you're working in a vertical, we would then ask the chat.
G p T, can you make this more specific? Can you make this blog post more specific? For that vertical
I'm gonna put dentists here. So can you make this blog post more specific for dentists? And the role is, I'm doing that is we had a new member that signed up with us recently and they're looking to go after the sort of dentists in their local area. They're they're building on of prospects list as part of our MSP marketing machine here at it, rock stars.
So what you can see here is the blog article is now being customized for the dental practitioner or the dental practice. And again, the benefit of this is if there's someone searching locally, say for example, there's a dentist practiced searching locally. The search itself can, it's got, it's called personalized search within Google.
It knows who you are and what your interests are, so it more than likely is going to show you. Content like this. So if you're looking for IT support in Aberdeen, Scotland, and you happen to be a dentist, more than likely you're gonna see this article come up in the local area purely based on the fact that this content is actually being written for you.
So that's how you localize the content, and that's how you can make it niche specific so that it's no longer white label. The next thing that you can do with it is, as I've mentioned, is you can create metatags and the metatags are basically it. Lets Google and Bing know what the article is about. So let's go and just ask for the metatags.
Great. Can you write me a meta tag? It's called Metatag description.
So can you write me AAG description that is su optimized and localized for Aberdeen, Scotland. Here we.
And as you can see, we now have our metatag that we can apply to this. Now, if you dunno what you're doing with Metatags, don't worry about that. That's something that we can show you in it. Rock stars. It's fairly straightforward. It's just plugin that you need for your content management system and it can help boost your seo.
The next thing that we can do with this, we've now got this content. We'll see we've, we went onto our website content management system. We've published the content now. We're ready for it to go live. How do we promote it? Obviously we're gonna go use places like social media and there's a tool within it, rock stars that we recommend that automates this for you.
However, if you're not using that tool, if you're not a member of it, rock stars, I'm gonna show you what you can do, which at G p t to help with the social media aspect of stuff. So we're actually just gonna ask it. Can you write me five social media posts to promote this emojis, and a call to action to read the new blog post for dentists and Aberdeen
As you can see, it's come up with all the content and this is, see, this is very powerful. That very first one that you see there. That first few words, Hey, Aberdeen dentists, that's called Dog Whistle Marketing. That's where you basically call out within the copy exactly who it is that you're getting. So what have we covered here? We've covered how to localize the content. We've covered how to niche the content down. We've created a Metatag des. And we've also managed to create five social media posts to promote the blog.
We're pretty much done when it comes to this content, and you can quite easily hand this off if you don't wanna be doing this stuff yourself, handing it off to the right person, either a virtual assistant or someone in your team that can do this for you, and you've actually now got the video, you can just use this video and say, go and do this for our blog posts.
So that's like a, that's a big one right there. You've got that. What's it, standard operating procedure. Add it into your socks. You've got it now. Okay. I'll see you in the next class.
