Show Notes
Inspired by a recent 5:30 a.m. encounter with Gary Vaynerchuk's latest advice. Gary advocates for a return to daily posting—videos, images, and content shared across all platforms—to connect with a hyper-targeted audience.
But is it really the best strategy in 2024?
Scott reflects on his past experience posting every day, the effectiveness of ads for generating leads, and the challenges IT businesses face in creating genuine content. Should he go back to daily posting or stick with the simplicity of ads?
Join Scott as he breaks down the pros and cons, shares his personal journey, and considers what authentic social media engagement means for MSPs today.