Saw a question come up in another forum - how to manage sales leads - what tools should I be using? Well here's my view - none - until you've built a process that works.
In the podcast, we talk about being in front of your ideal customers (prospects) over multiple marketing channels.
Is your marketing "always on" ? Learn the process the be top of mind with your prospects.
Why do you even need a strategy? When I was 1st starting out and looking for leads it was all about practical actions I...